The UK currently has one of the largest online gaming markets in the world. Recently, it has revised its regulations regarding online gaming advertisements.
As of October 1, 2022, advertisements will no longer be allowed to feature celebrities, athletes, or influencers who are popular with under 18s.
This decision was made in order to protect the youngest and most vulnerable gamblers from the dangers of problem gambling.
On Tuesday, April 5, a new regulation was put in place in the United Kingdom concerning advertisements on games, which will no longer be able to feature celebrities, sportsmen or influencers who are popular with minors as of next October, reports https://bollywood-casino.com/game/teen-patti.
This regulatory change will have a certain impact on all operators who have become more and more used to betting on such personalities in order to promote their offers.
It has been decided in order to prevent games from having a strong appeal to children and teenagers by taking advantage of youth culture. As a result, advertisements should attract much less attention from children under 18 to an activity that is still prohibited to them anyway.
Admittedly, it is not easy to determine which celebrities, sportsmen or influencers are popular enough with minors to be affected by this change in regulation. This is precisely why some examples have been provided.
For example, soccer players or other athletes, but also stars of reality TV shows will be banned. This will also affect all video game references that are popular with minors.
As a result, PokerStars for example, which has been using footballer Cristiano Ronaldo in its ads since 2015, will have to find a brand new ambassador. The same goes for Paddy Power, which has been working with former Chelsea FC manager Jose Mourinho since 2019.
As a result of the rise in gaming due to Covid-19.
With the restrictions imposed due to the global Covid-19 coronavirus pandemic, some operators like Entain and 888 for example have seen their profits soar in the UK market. As a result of this significant increase, the British authorities are concerned that problem gambling is on the rise.